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We unite consumers, producers and governments to tackle plastic pollution together.

Our Vision

A world where sorting, knowing and reducing your waste is an integral part of our lives to the point where people do it without thinking.


Our Mission

We develop a platform for consumers, producers and governments to improve waste separation and collection together.

The Problem

Did you know that most plastics you put for recycling, may actually not be recycled but gets burned or sent to landfill instead? In Japan only 27% gets recycled materially or chemically and in the U.S. that number is 34% only! What can we do about it? And how big is the problem? Read more here.

Our Solution

We’re developing an AI based app that can tell you how to deal with your waste in your local neighborhood by just taking a picture. 
The platform will allow users to easily pre-sort their waste at home for rewards, helps waste plants analyze and optimize waste streams and allows for increased reach of local recycling policies. Learn more here!


We’re currently nearing the end of the concept stage and are transiting into the MVP phase. We’re now looking for business partners to help expand our team and to develop our MVP. Want to know more about us?

Contact us if you’re interested in our products/services, for potential business opportunities or if you’re interested in being a part of our team!

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